How FitFeast Was Born – A Journey from Struggle to Innovation

When Aditya Poddar dropped from 90kg to 70kg in a year, he didn’t just lose weight—he gained a deep understanding of why protein is essential. But as he dug deeper, he discovered a bigger problem:

3 out of 4 Indians are protein deficient.

Not because they don’t care, but because protein snacks in the market were disappointing—either in taste, texture, or digestibility.

• Taste – A chalky aftertaste that made every bite unpleasant.
• Texture – Dry, unappetizing snacks that felt like a chore to eat.
• Bloating – Indigestion, discomfort, and that heavy, gassy feeling.

Determined to fix this, we teamed up with international food technologists to craft protein snacks that people would actually enjoy eating every day.

• No more chalky aftertaste – just rich, indulgent flavours.
• No more dry textures – smooth, creamy, and satisfying.
• No more bloating – a proprietary blend designed for easy digestion.

That’s how FitFeast was born.

We redefined what healthy can taste like with products like White Chocolate Peanut Butter, Mango Peanut Butter, Protein Bars, Malai Kulfi Protein Shakes, and India’s highest protein content chips.

Our commitment to tasty, high-quality protein led us to sign Axar Patel as our brand ambassador—and now, we’re bringing our mission to the national stage on Shark Tank India Season 4.